When you’re building your website for the first time, it can be easy to overthink it. You might feel like you need ten or fifteen pages before you can go live. The truth is, most small businesses only need a few key pages to get started and make a great impression online.
If your goal is to show up professionally, help people understand what you offer, and make it easy for them to contact you, then this guide is exactly what you need.
Let’s walk through the must-have pages for your small business website.
Home Page
This is your digital welcome mat. Your home page is often the first thing people see when they visit your site, so it should clearly explain who you are and what you do.
A strong home page usually includes:
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A short headline or message that explains your main service
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A few sentences about your business and what makes it special
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A call-to-action, like a button that says “Get a Quote” or “View Services”
Use a friendly photo, a bit of personality, and keep it simple. The goal is to help visitors understand quickly that they are in the right place.
About Page
People like to know who they are doing business with. Your About page gives you a chance to share your story.
You can talk about how your business started, what you believe in, and the people behind the brand. This builds trust and connection, especially for local businesses or solo entrepreneurs.
Keep it real and speak from the heart. You do not need to sound formal or corporate. Just be you.
Services or Products Page
This page does the heavy lifting. It shows visitors exactly what you offer and how it helps them.
Break down your services or products into simple sections. Use short descriptions, photos, or icons to make things easy to read. If you offer packages or pricing, include that here too.
Make sure to explain things in plain language, especially if your service is a bit technical. Try to answer the questions customers usually ask you in real life.
Contact Page
This one is essential. People need a clear way to reach you.
Your Contact page should include:
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Your email address and phone number
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A simple contact form
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Your physical address (if you have a location)
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Business hours or response times
If you are using a builder like Elementor, it is easy to drag in a contact form and even embed a map. Keep everything clean and easy to use, especially on mobile.
Testimonials or Reviews
If you have happy customers, show them off. Testimonials build trust and help new visitors feel more confident about working with you.
Just a few short quotes can go a long way. You can include their first name and photo if they are comfortable with it, or even link to Google or Facebook reviews for more social proof.
Do You Need More Pages?
Not at first. You can always add a blog, FAQ section, or portfolio later on if it makes sense for your business. But these core pages are enough to launch with confidence.
If you are using WordPress with Elementor, it is simple to create each page using ready-made layouts or drag-and-drop widgets. You will find detailed guides and tutorials on how to do this in the Elementor section here on RockMyBiz.com.
A website does not need to be complicated to work well. If you have a clear home page, a personal about section, a useful services page, and a way for people to contact you, you are already ahead of many small businesses.
Focus on clarity, keep things simple, and start with what you have. You can always grow your site over time as your business grows.
Ready to take the first step? Check out our Beginner’s Guides to Building Your Website to learn how to launch your own site using WordPress and Elementor.
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